Product Design
Conference

24–26 September 2026 Meridian Hall, Austin
Smiling Formora speaker in a navy suit
3,200+designers attending

Why Join Formora

Three days of usable talks, live crits and real introductions — built for designers who want to leave sharper, not just inspired.

True Connections

Meet team leads, hiring managers and working designers at morning mixers, hosted lunch tables and the tool expo.

Daily Socials

Join neighbourhood breakfasts, rooftop sunsets and late-night taco runs — the fastest way to turn sessions into friendships.

# Overview

Get the latest info about Formora

Formora is a three-day gathering for product designers, UX researchers and front-end teams. Expect candid teardowns, live interface crits and small-room workshops — plus a portfolio clinic, a design-tool expo and a rooftop party worth packing for.

Where

Meridian Hall,
800 Congress Ave, Austin

When

Thursday to Saturday
Sep, 24 to 26, 2026

Buy Tickets
Formora workshop team celebrating a prototype together Attendees reviewing charts and sketches at a Formora table

Event Schedule

Three days, three tracks, zero filler. Pick a day to explore the sessions, mentors and rooms.

Portrait of Priya Natarajan
Priya NatarajanHead of Product Design

Doors & Welcome Coffee

08:30 – 09:30 AMRoom 206

Collect your badge, meet your track hosts and grab tacos and coffee. Separate desks for each pass keep the lines moving.

Portrait of Omar Haddad
Omar HaddadStudio Founder

Talk: Designing for Trust

09:30 – 12:30 PMRoom 204

Why do people believe one checkout and abandon another? Teardowns of onboarding, pricing and empty states that earned trust in 2026.

Portrait of Grace Kimura
Grace KimuraContent Design Strategist

Studio Lunch

12:30 – 02:00 PMRoom 202

Smoked brisket, veggie bowls and long tables hosted by the day's speakers. Sit anywhere — every table has a conversation starter.

Portrait of Leo Marchetti
Leo MarchettiDesign Systems Lead

Talk: Systems That Scale

02:00 – 05:00 PMRoom 204

Tokens, theming and governance without the bureaucracy — how three teams keep 200 screens coherent and still ship weekly.

Portrait of Sofia Bennett
Sofia BennettUX Research Director

Keynote: Interfaces That Listen

09:00 – 10:30 AMMain Stage

What 4,000 support tickets taught one team about listening — turning complaints into roadmaps and roadmaps into retention.

Portrait of Theo Alvarez
Theo AlvarezInteraction Designer

Workshop: Sketch to Test in a Day

11:00 – 01:00 PMRoom 101

Laptops open, timers on. Leave with a clickable prototype tested on five strangers — templates included for Monday.

Portrait of Priya Natarajan
Priya NatarajanHead of Product Design

Panel: Research With Backbone

02:30 – 04:00 PMRoom 204

Three research leads on saying no with evidence: kill lists, one-page findings and getting a seat at kickoff.

Portrait of Omar Haddad
Omar HaddadStudio Founder

Night Market & Demos

06:00 – 09:00 PMExpo Hall

Local makers, live tool demos and the 60-second attendee show-and-tell over cold drinks. Every pass welcome.

Portrait of Theo Alvarez
Theo AlvarezInteraction Designer

Masterclass: Motion With Meaning

09:00 – 11:30 AMRoom 105

Timing, easing and choreography that guide instead of decorate. Live rebuilds of two real checkout flows.

Portrait of Grace Kimura
Grace KimuraContent Design Strategist

Talk: Inclusive by Default

12:00 – 01:00 PMRoom 204

Beyond checklists: how busy teams bake plain language, contrast and keyboard paths into every release.

Portrait of Sofia Bennett
Sofia BennettUX Research Director

Live Design Crits

02:00 – 04:00 PMClinic Lounge

Volunteer case studies critiqued live on the big screen — candid, specific and packed with takeaways for the room.

Portrait of Leo Marchetti
Leo MarchettiDesign Systems Lead

Closing Stories & Rooftop Party

04:30 – 07:00 PMMain Stage

Outtakes, failed launches and the lessons that stuck — then we head to the rooftop above Congress Ave until late.

120 +Practical Workshops
48Speakers & Mentors
3200 +Designers Attending
96 %Would Come Again

Our Official Sponsors

The workshops, foundries and coffee roasters whose support keeps passes fair and the espresso flowing.

Become a Sponsor

Finding Meridian Hall

Meridian Hall sits on Congress Ave with light rail, bus lines and bike docks at the door — plus step-free access on every floor.

Venue

Meridian Hall

Address

800 Congress Ave, Austin
TX 78701, USA

•  Get Directions…
Daylight session room at Meridian Hall set for talks Main stage lit in red for the Formora closing party

Listen.
Make.
Celebrate!

Meridian Hall hosts more than keynotes — launch nights, gallery walls and our famous rooftop closing party above Congress Ave.

Book Your Room
24September 2026
09:00 – 18:00
Meridian Hall
Get Your Ticket