Event Schedule

Every session, room and mentor — September 24–26, 2026.

Three Days, Three Tracks

Doors open at 08:00 daily. All keynotes are captioned and relayed to the courtyard lounge.

Portrait of Priya Natarajan
Priya NatarajanHead of Product Design

Doors & Welcome Coffee

08:30 – 09:30 AMRoom 206

Badge pickup, track orientation and breakfast tacos. First-timers meet their buddy hosts at the welcome wall.

Portrait of Omar Haddad
Omar HaddadStudio Founder

Talk: Designing for Trust

09:30 – 12:30 PMRoom 204

Why people believe one checkout and abandon another — teardowns of onboarding and pricing flows that earned trust in 2026.

Portrait of Grace Kimura
Grace KimuraContent Design Strategist

Studio Lunch

12:30 – 02:00 PMRoom 202

Long-table lunch with hosted topic tables. Brisket, veggie bowls and halal options at every station.

Portrait of Leo Marchetti
Leo MarchettiDesign Systems Lead

Talk: Systems That Scale

02:00 – 05:00 PMRoom 204

Tokens, theming and governance without bureaucracy — how three teams keep 200 screens coherent and ship weekly.

Portrait of Sofia Bennett
Sofia BennettUX Research Director

Welcome Night Market

06:00 – 08:00 PMExpo Hall

Drinks and first-night introductions among local makers. Reserve your portfolio-clinic slot here.

Portrait of Sofia Bennett
Sofia BennettUX Research Director

Keynote: Interfaces That Listen

09:00 – 10:30 AMMain Stage

What 4,000 support tickets taught one team about listening — turning complaints into roadmaps and retention.

Portrait of Theo Alvarez
Theo AlvarezInteraction Designer

Workshop: Sketch to Test in a Day

11:00 – 01:00 PMRoom 101

A laptop-required sprint from rough sketch to tested click-through. Limited to 60 seats per run.

Portrait of Priya Natarajan
Priya NatarajanHead of Product Design

Panel: Research With Backbone

02:30 – 04:00 PMRoom 204

Kill lists, one-page findings and earning a seat at kickoff: making research impossible to shelve.

Portrait of Omar Haddad
Omar HaddadStudio Founder

Night Market & Demos

06:00 – 09:00 PMExpo Hall

Live tool demos and the 60-second attendee show-and-tell. All passes welcome.

Portrait of Theo Alvarez
Theo AlvarezInteraction Designer

Masterclass: Motion With Meaning

09:00 – 11:30 AMRoom 105

Timing and choreography through live rebuilds of two real checkout flows.

Portrait of Grace Kimura
Grace KimuraContent Design Strategist

Talk: Inclusive by Default

12:00 – 01:00 PMRoom 204

Baking plain language, contrast and keyboard paths into discovery, crits and done.

Portrait of Sofia Bennett
Sofia BennettUX Research Director

Live Design Crits

02:00 – 04:00 PMClinic Lounge

Volunteer case studies critiqued live — candid, specific and full of takeaways.

Portrait of Leo Marchetti
Leo MarchettiDesign Systems Lead

Closing Stories & Rooftop Party

04:30 – 07:00 PMMain Stage

Outtakes and failed launches that taught the most — then the rooftop party until late.

# Good to know

Plan your days

Workshops are capped and bookable from your ticket account two weeks out. Keynotes need no booking — arrive early for a front cushion.

Doors

Open daily at 08:00 AM

Venue

Meridian Hall, Austin

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Presenter leading a Formora seminar session Attendees laughing together during a Formora workshop

Frequently asked

Are sessions recorded?

Yes — every keynote and talk is recorded and shared with all pass holders within a week of the weekend.

How do workshop bookings work?

Premium and VIP passes include any three workshops; Standard passes can add them one by one. Booking opens two weeks out.

Is Meridian Hall accessible?

Fully. Step-free routes, hearing loops in every room, captioned keynotes and a quiet room on level two.

Can I get a refund?

Full refunds until 30 days before opening day; after that, hand your pass to a colleague for free.

24September 2026
09:00 – 18:00
Meridian Hall
Get Your Ticket